Entrepreneurship 101 (GOOD POST-LOCKDOWN ADVISE): Don’t dwell too much on long-term growth, keeping the water out of your ship should be your chief focus. There’s simply too much uncertainty to be able to focus on long term results. And hello! Unless you are Amazon or Google, the name of the game is survival. We all just became survivalist entrepreneurs. Keep a leash on your accounts receivables, be fanatical about converting idle assets and inventory (stock) into cash – anything to keep you in business. What is driving your business isn’t revenue or profit. It’s cash. Better to have thin margins than run out of cash. A cash strapped business lives a few doors away from bankruptcy.